Big companies have so many advantages, after all. They have a more recognizable brand, and they can easily outspend you on marketing and advertising to keep that advantage. They can use economies of scale to undercut you on pricing, they can use their resources to buy bigger, better stores or fancier equipment, and much more.

Still small businesses can be beneficial for the to-be customers in many ways:

Small businesses are flexible
They adjust quickly to industry changes
They have a healthy face-to-face interaction and
Build a healthy rapport with them.

A brief on how to distinguish your small business from bigger competitors.

Target market –Target a specific customer niche and focus on the services benefiting those customers.

Customer service – Provide a platform that creates the best customer experience for your customers.

Create Tempting Offers –Design your service packages as per the customer’s demand. Give limited free access or money back guarantees or free trial for a limited time.

Be the expert – Shape Your business to be the expert of your field.

Easy To Do Business With – Intervene and regularly update your business model suiting the market and public demand.Be reachable via text or email 24×7. Be the most easy and convenient business to work with.

Price is not always the best segment that can help you to distinguish yourself yet it is a differentiating factor but to a certain extent.

Cheaper evokes the perceptions of having lower quality goods or a business that is less stable and is struggling to establish itself many a times.

Personalized Customer Interaction

The complaints lashed out at the bigger brands for their poor customer service is evident that small businesses can capitalize on the same.

Being a small local business you are familiar with the faces.

Talking to your customers regarding their regular schedule, their kids and the weather is the personalized touch that you can give to your customer interaction.

You can also attach the picture of the savings information of before and after they shopped from your business to your invoice using Moon Invoice App. Paying attention to the subtle customer information makes them feel important to your business.

Conclusion

You – The One Handling The Business

The stronghold of a small business is the individual working hard to get it settled amongst the competition and that individual is you. Yes, we mean you the one behind the business, you who works day and night to serve your community and the local market.

You can take help from technology to make things easier for you.

There are various invoice apps in the market that aid you in running your business successfully such as Moon Invoice.

Invoice apps like Moon Invoice are the best way of tracking your:

Account statements for the customers as well as for the vendors
Recurring invoice and overdue expenses
Service support and product invoices and other estimates
Daily, monthly & yearly invoices with the help of recurring invoices & expenses

Take time out for placing your morals and values in your business and then find the best way to put out the message of you being a healthy and customer friendly small business.

Recurring Payments Vs Recurring Invoices

Recurring Payments	Recurring Invoices
Recurring payments charge the customer’s credit card account or debit card account on a predetermined schedule for the same amount as preapproved.	Send an invoice to your customer on a regular basis. The client receives the invoice but, money is not paid unless the customer approves.
A business that takes prepayment of money and sells a monthly subscription service and product. Subscription services are excellent examples of this.	A company that provides fixed services with billable hours is an excellent choice for recurring billing. For example law firms and consulting agencies.

Pros and Cons of Recurring Invoices

Pros	Cons
You eliminate the possibility of human error by automating the billing process. If you use a recurring invoice, you will not be concerned about forgetting to charge your customers for the things they ordered.	You must exercise caution while recurring billing to prevent issuing inaccurate pricing. This also holds for price changes that could take place right once an invoice is created.
If you provide your customers with the option for recurring billing, they are more likely to buy products regularly.	It could be difficult to cope with recurring invoices if a transaction fails for any reason.

Net 45	Invoice is due in full within 45 days with no early payment discount offered
2/10 net 45 terms	2% discount if you pay within 10 days; otherwise full payment of the invoice is due in 45 days
1/15 net 45 terms	1% discount if you pay within 15 days; otherwise full payment of the invoice is due in 45 days
1/10 net 45 terms	1% discount if you pay within 10 days; otherwise full payment of the invoice is due in 45 days
1/7 net 45 terms	1% discount if you pay within 7 days; otherwise full payment of the invoice is due in 45 days

Category	Net Method vs. Gross Method	Explanation
Calculation Approach	- Applies tax credits first; reduces taxable income before computing tax liability.	- Doesn't apply tax credits; computes taxable income without considering tax credits.
Tax Credit Eligibility	- Allows for greater likelihood of tax credit eligibility due to reduced taxable income.	- Limits tax credit eligibility because taxable income hasn't been reduced yet.
Itemized Deduction Requirement	- Lowers threshold requirement for itemizing deductions due to decreased taxable income.	- Raises threshold requirement for itemizing deductions due to higher taxable income.
Advantages	- Leads to lower taxable income and increases chances of meeting qualifications for other tax benefits.	- Results in higher taxable income compared to net method.
Disadvantages	- May miss opportunity to reduce tax burden if taxpayer doesn't itemize deductions or take advantage of tax credits.	- Increases taxable income and may result in higher overall tax bill.