When running a business, repeat customers are one of your best assets. They provide a steady flow of income (most of the time), and they\u2019re valued people you already have a history with. Though there\u2019s the possibility that they will jump ship when something better comes their way, you can\u2019t discount how big of a help they\u2019ve been to you.<\/p>\n
With that in mind, you start thinking of ideas on how to gain and cater to new customers. While they may not look like it, taking in new people who want to experience what you offer can also be a big aid. Not only do you get to make a first impression on them, but it\u2019s also easier for you to get them to try your newer services.<\/p>\n
Of course, getting new customers first is your duty. How do you do it, aside from wowing potential consumers with a great copy and killer PowerPoint presentation (perhaps designed by an awesome presentation design agency)? By being creative and clever. Here are three ways you can hook them with your wit.<\/p>\n
People love free stuff. It\u2019s a trend both businesses and consumers take advantage of. So why don\u2019t you do the same?<\/p>\n
On the onset, it may look like businesses are losing potential profits from giving away stuff for free, but thanks to the reciprocity principle, people feel obliged to come back and avail of the service even if it\u2019s without charge.<\/p>\n
Let\u2019s look at a giant of an example. AOL offered free trials of their services<\/strong> (1000 hours!) in the form of floppy discs and eventually CDs during the early 90s, surviving with two hundred thousand subscribers. When the millennium turned, they had more than twenty-five million account users. It\u2019s safe to say that their marketing strategy worked.<\/p>\n Take a few notes from free trials. A properly handled tactic like this will pull through in the end.<\/p>\n If people like free stuff, how would you like to experience the same thing? Pretty sure you do.<\/p>\n Advertising takes away a major chunk of your revenue. In 2013, Procter & Gamble spent $5 billion on ads<\/strong>. Sure, it\u2019s a really big company, but at least you have an idea of how much can be spent just to promote, publicise, and market products.<\/p>\n What if you can save $5 billion? What if you can turn to your customers for free advertising? This is what Coca-Cola<\/strong> did during their \u201cShare a Coke\u201d campaign in 2015. The crux of the whole advertising tactic was letting people get a Coke bottle with their name and sharing it online. Soon, almost everyone wanted their pictures taken, no matter how unique their names were. It\u2019s simple, effective, and very successful. Best of all, the customers did most of the advertising.<\/p>\n Having this personal connection with your existing customer base is a great way to hook new ones. For the latter, it\u2019s about seeing the former\u2019s experiences and wanting it for their own. For the former, it\u2019s about continuing that bond with your company and directly helping it.<\/p>\n Hosting a contest sounds like a lot of work. Mechanics, prizes, following up, etc. But there are a lot of companies that still do it because of the great returns. It can be a small one or a big endeavour, but the most important thing is that both business and customers benefit<\/strong>.<\/p>\n A great initiative was Visa\u2019s Ideas Happen. It was a contest where young people were encouraged to come up with and share their great ideas. Twelve won $25,000 and were trained to make and realise their ideas. Visa benefited from the incredible media and online attention, and the winners benefited from the prizes.<\/p>\n Contests are also a great way to cater not only to your existing customer base but also to new ones by showing them that you\u2019re reaching out to both groups. It also builds your reputation as a good company<\/strong> that knows what its customers\u2019 side interests are.<\/p>\n Getting new customers makes you realise how many people want and\/or need your services. It\u2019s a good pat on the back that shows you\u2019re taking the right steps forward with your company. Doesn\u2019t that feel good?<\/p>\n Once you\u2019ve established yourself as a business that takes its customers seriously, then with a little push, everything will follow. Until and by then, make your company consistent. Don\u2019t lose sight of the reasons why you\u2019ve got this far: your own hard work and your customers.<\/p>\n Resources: \u00a0:\u00a0\u00a03 Clever Ways to Attract New Clients<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" When running a business, repeat customers are one of your best assets. They provide a steady flow of income (most of the time), and they\u2019re valued people you already have a history with. Though there\u2019s the possibility that they will jump ship when something better comes their way, you can\u2019t discount how big of a… Continue reading 3 Clever Ways to Attract New Clients<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[93,198,200,238,240],"class_list":["post-825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-freelancing-business","tag-customer-advertising","tag-new-clients","tag-offer-free-trials","tag-repeat-customer","tag-running-a-business","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/beta.mooninvoice.com\/blog\/wp-json\/wp\/v2\/posts\/825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beta.mooninvoice.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beta.mooninvoice.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beta.mooninvoice.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beta.mooninvoice.com\/blog\/wp-json\/wp\/v2\/comments?post=825"}],"version-history":[{"count":1,"href":"https:\/\/beta.mooninvoice.com\/blog\/wp-json\/wp\/v2\/posts\/825\/revisions"}],"predecessor-version":[{"id":8726,"href":"https:\/\/beta.mooninvoice.com\/blog\/wp-json\/wp\/v2\/posts\/825\/revisions\/8726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beta.mooninvoice.com\/blog\/wp-json\/wp\/v2\/media\/826"}],"wp:attachment":[{"href":"https:\/\/beta.mooninvoice.com\/blog\/wp-json\/wp\/v2\/media?parent=825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beta.mooninvoice.com\/blog\/wp-json\/wp\/v2\/categories?post=825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beta.mooninvoice.com\/blog\/wp-json\/wp\/v2\/tags?post=825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Invest in Customer Advertising<\/h2>\n
Hold Contests and Giveaways<\/h2>\n