{"id":16858,"date":"2022-11-30T11:54:20","date_gmt":"2022-11-30T11:54:20","guid":{"rendered":"https:\/\/www.mooninvoice.com\/blog\/?p=16858"},"modified":"2022-11-30T11:54:20","modified_gmt":"2022-11-30T11:54:20","slug":"how-to-write-an-estimate","status":"publish","type":"post","link":"https:\/\/beta.mooninvoice.com\/blog\/how-to-write-an-estimate\/","title":{"rendered":"How to Write an Estimate: A Guide for Small Businesses"},"content":{"rendered":"<p><script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"FAQPage\",\n      \"mainEntity\": [{\n        \"@type\": \"Question\",\n        \"name\": \"What is the difference between an estimate and a quote?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"An estimate is an approximate calculation of the project cost, which is likely to change once the project scope is defined and a more in-depth analysis is conducted. On the contrary, a quote offers a fixed project cost, which cannot be changed if the client has approved it. Notably, an estimate is not a legally binding document, whereas a quote is.\"\n        }\n      }, {\n        \"@type\": \"Question\",\n        \"name\": \"How do I make my estimate look professional?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Prioritize using online estimate templates instead of making handwritten estimates on paper. You can use software like Moon Invoice to create professional and polished estimates that delight clients and take less time to convert into invoices.\"\n        }\n      }, {\n        \"@type\": \"Question\",\n        \"name\": \"Should I include terms and conditions in my estimate?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Yes, you must include terms and conditions in an estimate to avoid potential disputes or settle false claims. You can include short and clearly understandable working terms, regardless of how long the project will take and what the estimated cost is.\"\n        }\n      }, {\n        \"@type\": \"Question\",\n        \"name\": \"What tools can help me write an estimate?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Moon Invoice is the only software you need for generating a professional estimate. The software is equipped with ready-to-use estimate templates that need no extra work. An online estimate generator, Moon Invoice, not only helps you prepare estimates quickly but also ensures customer satisfaction.\"\n        }\n      }\n]\n    }\n    <\/script><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\/\",\n  \"@type\": \"BlogPosting\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/www.mooninvoice.com\/blog\/how-to-write-an-estimate\/\"\n  },\n  \"headline\": \"How to Write an Estimate: A Guide for Small Businesses\",\n  \"description\": \"Here is a detailed guide on how to write an estimate for small businesses. Let's dive into the blog to read more about how to write an estimation.\",\n  \"image\": {\n    \"@type\": \"ImageObject\",\n    \"url\": \"https:\/\/www.mooninvoice.com\/blog\/wp-content\/uploads\/2022\/11\/How-to-Write-an-Estimate-for-Small-Businesses.webp\",\n    \"width\": \"1200\",\n    \"height\": \"700\"\n  },\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Jayanti Katariya\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Jayanti Katariya\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/www.mooninvoice.com\/blog\/author\/jayantikatariya\/\",\n      \"width\": \"30\",\n      \"height\": \"30\"\n    }\n  },\n  \"datePublished\": \"2022-11-30\",\n  \"dateModified\": \"2025-01-13\"\n}\n<\/script><\/p>\n<h2><strong>What is an Estimate?<\/strong><\/h2>\n<p>A<span style=\"font-weight: 400;\">An estimate is a formal document shared with prospective clients to help them know the estimated cost and completion time of the project. It is a rough estimate of the project&#8217;s cost, including material costs and labor requirements, to complete the work. An estimate helps clients get an idea of whether the project cost aligns with their budget. Therefore, an estimate should be prepared in a way that provides a magnified view of the estimated project cost. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The clearer the estimate, the higher the chances of client approval, leading to securing the job. Notably, the cost mentioned in an estimate is likely to change following a detailed analysis and identification of the project scope. Once the client approves it, the business prepares a quote that cannot be changed.<\/span><\/p>\n<div class=\"blog-cta-main\">\n<p><strong><span style=\"margin-right: 10px; font-size: 22px;\">\ud83d\udcad<\/span>DID YOU KNOW?<\/strong><\/p>\n<p>Businesses that send digital estimates get 3x faster approvals compared to those using handwritten or offline methods.<\/p>\n<\/div>\n<h2><strong>How to Write an Estimate?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Here are the steps to write a perfect estimate without draining your time and energy. Let\u2019s check them out.\u00a0<\/span><\/p>\n<h3><strong>1. Know Your Client\u2019s Requirements<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">First, learn about the client\u2019s requirements and budget plan before creating an estimate. Ask them about what they are expecting and what services they want during the initial conversation with clients. While creating an estimate involves some guesswork, visiting the job site can help you better analyze the project scope. Before moving forward, make sure you and your prospect are on the same page to avoid any unwanted surprises that may damage your relationship.<\/span><\/p>\n<h3><strong>2. Consider Online Estimate Templates<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">At this stage, you must have a clear idea of how the client wants the work to be completed. Alright, <a href=\"https:\/\/www.mooninvoice.com\/estimate-template\">download a readymade estimate template<\/a> in any format from an online estimate generator. There\u2019s no need to calculate the estimated cost on paper, as you can use a readymade estimate template to make a professional estimate without manual calculations. This online estimation process is far better than making manual efforts to generate a handwritten estimate, which may delay the client\u2019s approval.<\/span><\/p>\n<h3><strong>3. List Out the Estimated Cost<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Since you already have an estimate template, all you need to do is enter the required details. Consider the materials and labor costs you identified after understanding the client\u2019s requirements and add them to an estimate template. Also, mention the estimated cost of work that needs to be outsourced if required to finish the project. This way, listing the project cost in an estimate will help clients easily determine if it fits their budget.<\/span><\/p>\n<h3><strong>4. Give a Rough Timeline<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Apart from the project cost, the timeline is another factor to consider when preparing an estimate. Your client will be interested in knowing how long it will take before they give their approval. So, you need to calculate the estimated time it will take to complete the work based on your past projects. If you are estimating for the first time, you can seek advice from industry experts or have a word with contractors.<\/span><\/p>\n<h3><strong>5. Add Terms &amp; Conditions<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Next, include important terms and conditions in the estimate to effectively address potential disputes. Instead of long paragraphs, you can write such terms using one-liners. For example, if you have a policy for late payments, clearly highlight it when generating an estimate. This payment policy will help clients know how soon they need to clear their dues, ultimately reducing payment delays and false claims.<\/span><\/p>\n<h3><strong>6. Present an Online Estimate<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have filled in the necessary details, review the estimate to ensure you haven\u2019t missed anything. Later, you can send the estimate using online platforms instead of conducting physical meetings. As soon as you send the estimate, let your clients know that you&#8217;ve sent it and ask them to review it. As a result, you don\u2019t have to wait long and can expect faster approval.<\/span><\/p>\n<div class=\"cta-sc\">\n<p class=\"cta-ttl\"><span id=\"Generate_Invoices_In_the_Blink_of_an_Eye!\" class=\"ez-toc-section\"><\/span>Dazzle Your Clients with Paperless Estimates<\/p>\n<p class=\"cta-cnt\">Make an estimate using Moon Invoice\u2019s readymade estimate template and encourage clients for faster approval.<\/p>\n<p><a class=\"btn\">Start a Free Trial<\/a><\/p>\n<\/div>\n<h2><strong>Types of Estimates<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There are 3 <a href=\"https:\/\/www.mooninvoice.com\/blog\/types-of-construction-estimates\/\">estimation types<\/a> that every business should know to stay on top of the estimation game.<\/span><\/p>\n<h3><strong>1. Preliminary Estimate<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This type of estimate is provided during the initial conversation with clients, and it only includes key information. Estimators prepare a preliminary estimate based on complete guesswork, sometimes even before identifying the scope of the work. Prices are likely to change in a preliminary estimate once you get in-depth insights into the project.<\/span><\/p>\n<h3><strong>2. Detailed Estimate<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A detailed estimate consists of a full breakdown of the project cost and is created after a preliminary estimate is sent. This elaborated version of an estimate allows clients to know what factors are included in identifying the approximate cost of the project. With this detailed estimate, clients can decide whether to proceed with the offered prices.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><strong>3. Bid Estimate<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A bid estimate is generated considering the project cost offered by competitors to make a bid successful. Once the client explains their requirements, businesses prepare and submit bids to acquire new project work. Following the bidding process, the client decides to whom they want to assign the project work.<\/span><\/p>\n<h2><strong>What to Include in the Estimate?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">While preparing a professional estimate, always remember to consider the necessary details mentioned below. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>1.<\/b> <b>Business Information<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Add business information, such as your office address, phone number, or email address, so clients can easily contact you.<\/span><\/p>\n<p><b>2. Prospect\u2019s details<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mention your potential client&#8217;s details, such as full name, home address, and phone number, to clarify to whom the estimate belongs.<\/span><\/p>\n<p><b>3. Estimated cost<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Put all your guesswork into an estimate to describe the approximate cost of the project, including materials and labor.<\/span><\/p>\n<p><b>4. Project Timeline<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Include how much time is estimated to complete the project work, and if there is any requirement for outsourcing.<\/span><\/p>\n<p><b>5. Terms &amp; Conditions<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Emphasize your working terms and conditions so that neither party has to deal with surprises.<\/span><\/p>\n<p><b>6. Payment Notes<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Specify the accepted payment methods alongside late payment charges as additional notes in an estimate.<\/span><\/p>\n<p><b>7. Estimator\u2019s Signature<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, sign the estimate digitally or add a business stamp after printing it to authorize the document.<\/span><\/p>\n<h2><strong>What\u2019s the Best Example of an Estimate?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Below is a perfect example of an estimate that you might want to refer to when writing one from scratch. It showcases how an estimate is written professionally.<\/span><\/p>\n<div class=\"blog-cta-main\">\n<p><strong><span style=\"margin-right: 10px; font-size: 22px;\">\ud83d\udca1<\/span>Pro Tip:<\/strong><\/p>\n<p>Always name your estimate file clearly\u2014like \u201cEstimate_ABC_Construction_March2025.pdf.\u201d It helps your client quickly identify the file among others and adds to your professional image.<\/p>\n<\/div>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-16862\" src=\"https:\/\/www.mooninvoice.com\/blog\/wp-content\/uploads\/2022\/11\/How-to-Write-an-Estimate.webp\" alt=\"How to Write an Estimate\" \/><\/p>\n<h2><strong>Why Is It Important to Create an Estimate?<\/strong><\/h2>\n<p>Creating an estimate is important for various reasons. Especially if you are new to the business and curious to get your first clients, an estimate will be the first thing your prospect will look for. Here are a few more reasons:<\/p>\n<h3><strong>Work Opportunities<\/strong><\/h3>\n<p>Making an impressive estimate will help your prospects learn the project\u2019s cost and timeline. Providing a clear and accurate estimate will allow clients to get deeper insights into how soon the project will be completed and the approximate cost, boosting the chances of approval. Therefore, presenting a beautiful and error-free estimate will help you secure new work.<\/p>\n<h3><strong>Professionalism<\/strong><\/h3>\n<p>Handing over an estimate to clients instead of making verbal commitments shows how professionally you handle the matter. Therefore, it\u2019s no wonder that more businesses are adopting automation tools to make professional-looking estimates. Maintaining professionalism while dealing with clients can lead to better business credibility.<\/p>\n<h3><strong>Client Satisfaction<\/strong><\/h3>\n<p>Sending an estimate right after meeting prospects can increase overall satisfaction and build healthy relationships. It may take less time to convert your prospect into a client. Plus, when they are ready to trust your service, it may lead to positive word-of-mouth marketing.<\/p>\n<h3><strong>Hassle-free Invoicing<\/strong><\/h3>\n<p>Professional estimates don\u2019t take too long to be converted into invoices. If you&#8217;ve made an estimate using a pre-designed template, you can receive approval in minutes, as it&#8217;s easier to read and understand. Thus, adopting an online estimation process results in smooth invoicing, helping you get paid for what you deliver.<\/p>\n<h2><strong>Tips for Writing a Best Estimate<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Writing a new estimate may seem easy, but you need to consider some effective tips to seize the work opportunity in the first meeting. Here are some tips for estimators:<\/span><\/p>\n<h3><strong>1. Analyze Market Trends<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Always dive deeper into current market trends when creating an estimate. This will help you set up a competitive price for the work. You can check what competitors are offering while preparing an estimate because the prospect will obviously look for different options.<\/span><\/p>\n<h3><strong>2. Generate Paperless Estimates<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Avoid making estimates on paper, as this leads to frequent revisions. Instead, consider creating paperless estimates that not only delight clients but also result in faster approvals. Paperless estimates are also easy to store and can be accessed remotely.<\/span><\/p>\n<h3><strong>3. Leverage the Use of Automation Tools<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Estimates can offer great readability when made using automation tools and software. You neither need to spend more time nor worry about minor errors. With automation software, you no longer need to create an estimate from scratch.<\/span><\/p>\n<h3><strong>4. Maintain Accuracy<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It doesn\u2019t matter how you create an estimate; make sure you maintain accuracy. While paper-based estimates are prone to errors, using online estimates can help you improve your accuracy because you don\u2019t need to perform manual calculations.<\/span><\/p>\n<div class=\"cta-sc\">\n<p class=\"cta-ttl\"><span id=\"Generate_Invoices_In_the_Blink_of_an_Eye!\" class=\"ez-toc-section\"><\/span>Prepare an Accurate Estimate in &lt;2 mins<\/p>\n<p class=\"cta-cnt\">Get Moon Invoice to generate accurate and professional-looking estimates quickly and convert your prospects into clients.<\/p>\n<p><a class=\"btn\">Try It for Free Now<\/a><\/p>\n<\/div>\n<h3><strong>How to Follow Up After Sending an Estimate?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve sent out your estimate, the job\u2019s not over. The follow-up process plays a big role in getting your proposal noticed, considered, and ultimately approved. Many small businesses miss out on potential work simply because they forget or hesitate to follow up. Here&#8217;s how you can do it right\u2014without coming across as pushy.<\/span><\/p>\n<h4><b>1. Send a Friendly Reminder<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Give your client some time to review the estimate\u2014usually 1 to 2 business days\u2014then follow up with a polite email or message. Keep it short and friendly. You can say something like:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cHi [Client Name], I hope you had a chance to go through the estimate I shared earlier. If you have any questions or need clarification, feel free to reach out. Looking forward to your thoughts!\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">It shows that you\u2019re proactive and professional without rushing them.<\/span><\/p>\n<h4><b>2. Make It Easy for Clients to Say Yes<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">When following up, include the estimate again as a reference, especially if it&#8217;s been a few days. You might also want to mention key highlights, such as the estimated cost, timeline, and deliverables, so they don\u2019t have to dig through documents. If the client previously asked &#8220;what does an estimate look like?&#8221;, this is your chance to remind them by sharing a clean and professional example of estimate.<\/span><\/p>\n<h4><b>3. Be Ready to Negotiate<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Clients might come back with concerns or budget limitations. Be open to discussion and, if needed, revise the estimate accordingly. This is where having a digital estimate helps\u2014you can quickly adjust and resend it using tools like Moon Invoice.<\/span><\/p>\n<h4><b>4. Use a Call if Needed<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">If emails don\u2019t get a response, consider giving them a quick call. Just a simple, \u201cHey, I just wanted to check in on the estimate I sent last week\u2014do you have any questions about it?\u201d can move things along faster.<\/span><\/p>\n<h4><b>5. Set a Soft Deadline<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In your follow-up, it\u2019s okay to add a gentle reminder that the estimate is time-sensitive. For example:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cThis estimate is valid for 7 days due to fluctuating material costs. Let me know if you&#8217;d like to move forward\u2014I\u2019d be happy to lock in the pricing for you.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">A strong follow-up strategy helps show clients that you\u2019re organized, responsive, and ready to get started\u2014qualities that can give you an edge in winning new projects. Plus, when you follow up with a well-structured example of the estimate, it makes it easier for clients to see what an estimate looks like when done correctly.<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Estimates play an important role in acquiring new project work, as they help clients understand the cost and completion time of a project. Without a proper estimate, you are likely to lose prospective clients to your competitors. Therefore, making a professional estimate is most important when you want to secure new projects and achieve your financial goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is recommended that you use an <a href=\"https:\/\/www.mooninvoice.com\/instant-estimate-maker\">online estimate generator<\/a> like Moon Invoice to simplify the estimation process and make a lasting impression on clients all at once. Moon Invoice consists of elegantly designed estimate templates that help you secure a new project without any back-and-forth. Try using Moon Invoice for 7 days for free.<\/span><\/p>\n<h2><strong>Frequently Asked Questions<\/strong><\/h2>\n<div id=\"1-link-16858\" class=\"sh-link 1-link sh-hide\"><h3 onclick=\"showhide_toggle('1', 16858, 'What is the difference between an estimate and a quote?', 'What is the difference between an estimate and a quote?'); return false;\" aria-expanded=\"false\"><span id=\"1-toggle-16858\" class=\"sh-toggle\" data-more=\"What is the difference between an estimate and a quote?\" data-less=\"What is the difference between an estimate and a quote?\">What is the difference between an estimate and a quote?<\/span><\/h3><\/div><div id=\"1-content-16858\" class=\"sh-content 1-content sh-hide\" style=\"display: none;\"><\/p>\n<p>An estimate is an approximate calculation of the project cost, which is likely to change once the project scope is defined and a more in-depth analysis is conducted. On the contrary, a quote offers a fixed project cost, which cannot be changed if the client has approved it. Notably, an estimate is not a legally binding document, whereas a quote is.<\/p>\n<p><\/div>\n<div id=\"2-link-16858\" class=\"sh-link 2-link sh-hide\"><h3 onclick=\"showhide_toggle('2', 16858, 'How do I make my estimate look professional?', 'How do I make my estimate look professional?'); return false;\" aria-expanded=\"false\"><span id=\"2-toggle-16858\" class=\"sh-toggle\" data-more=\"How do I make my estimate look professional?\" data-less=\"How do I make my estimate look professional?\">How do I make my estimate look professional?<\/span><\/h3><\/div><div id=\"2-content-16858\" class=\"sh-content 2-content sh-hide\" style=\"display: none;\"><\/p>\n<p>Prioritize using online estimate templates instead of making handwritten estimates on paper. You can use software like Moon Invoice to create professional and polished estimates that delight clients and take less time to convert into invoices.<\/p>\n<p><\/div>\n<div id=\"3-link-16858\" class=\"sh-link 3-link sh-hide\"><h3 onclick=\"showhide_toggle('3', 16858, 'Should I include terms and conditions in my estimate?', 'Should I include terms and conditions in my estimate?'); return false;\" aria-expanded=\"false\"><span id=\"3-toggle-16858\" class=\"sh-toggle\" data-more=\"Should I include terms and conditions in my estimate?\" data-less=\"Should I include terms and conditions in my estimate?\">Should I include terms and conditions in my estimate?<\/span><\/h3><\/div><div id=\"3-content-16858\" class=\"sh-content 3-content sh-hide\" style=\"display: none;\"><\/p>\n<p>Yes, you must include terms and conditions in an estimate to avoid potential disputes or settle false claims. You can include short and clearly understandable working terms, regardless of how long the project will take and what the estimated cost is.<\/p>\n<p><\/div>\n<div id=\"4-link-16858\" class=\"sh-link 4-link sh-hide\"><h3 onclick=\"showhide_toggle('4', 16858, 'What tools can help me write an estimate?', 'What tools can help me write an estimate?'); return false;\" aria-expanded=\"false\"><span id=\"4-toggle-16858\" class=\"sh-toggle\" data-more=\"What tools can help me write an estimate?\" data-less=\"What tools can help me write an estimate?\">What tools can help me write an estimate?<\/span><\/h3><\/div><div id=\"4-content-16858\" class=\"sh-content 4-content sh-hide\" style=\"display: none;\"><\/p>\n<p>Moon Invoice is the only software you need for generating a professional estimate. The software is equipped with ready-to-use estimate templates that need no extra work. An online estimate generator, Moon Invoice, not only helps you prepare estimates quickly but also ensures customer satisfaction.<\/p>\n<p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is an Estimate? AAn estimate is a formal document shared with prospective clients to help them know the estimated cost and completion time of the project. It is a rough estimate of the project&#8217;s cost, including material costs and labor requirements, to complete the work. An estimate helps clients get an idea of whether&hellip; <a class=\"more-link\" href=\"https:\/\/beta.mooninvoice.com\/blog\/how-to-write-an-estimate\/\">Continue reading <span class=\"screen-reader-text\">How to Write an Estimate: A Guide for Small Businesses<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":21916,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-custom-post.php","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/beta.mooninvoice.com\/blog\/wp-json\/wp\/v2\/posts\/16858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beta.mooninvoice.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beta.mooninvoice.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beta.mooninvoice.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/beta.mooninvoice.com\/blog\/wp-json\/wp\/v2\/comments?post=16858"}],"version-history":[{"count":0,"href":"https:\/\/beta.mooninvoice.com\/blog\/wp-json\/wp\/v2\/posts\/16858\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beta.mooninvoice.com\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/beta.mooninvoice.com\/blog\/wp-json\/wp\/v2\/media?parent=16858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beta.mooninvoice.com\/blog\/wp-json\/wp\/v2\/categories?post=16858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beta.mooninvoice.com\/blog\/wp-json\/wp\/v2\/tags?post=16858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}